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Cordula Pfluegl from Future Female is going to break down in a one-hour session how community-driven brand building is commonly heralded as best practice for 21st-century companies.
Growth at various unicorn marketplaces and creator platforms has been exponentially accelerated by the network effect of community participation and mutual value creation. Start from the heart.
For the growing band of scaleups, it’s important to instill congruence between your community-building ideas and your business reality from the outset. Ensure the community isn’t just a feature on the product roadmap, but rather deeply embedded into the heart of every element of the company — internally and externally. To do so we will discuss the best platforms, channels, and strategies to set your business up for community success. From Clubhouse to LinkedIn groups, to Discord to Telegram channels, Cordula will show you the trends and the strategies Future Females has used to grow their community to 80 000.
Speaker
Cordula Pfluegl
Future Females
Europe Director
Head of Growth | Future Females Europe Director | Social Media Marketing | Advisor Satgana
After mapping out the social media strategies for a handful of startups in Europe, Cordula moved to Cape Town and worked in Digital Marketing before she started her own Social Media consultancy. She has been part of the Future Females HQ team since the early beginnings and played a major role in building and scaling their social channels. After working as a Head of Marketing for a luxury travel company Cordula joined Future Females full time and is now responsible for the European and international expansion of Future Females.
Throughout my 10-years of experience, I had the honor to impact and transform a wide variety of communities from the maritime field, fashion eCommerce, SaaS, and professional growth industry. The community range taught me methods and efficient strategies, to engage, educate and empower the community members. As an entrepreneur, fashion minimalist, and remote veteran, I‘ve been exposed to a variety of cultures, which made my communication and management skills exceptional. My work spans from skills growth coaching, hosting online events, author of eBooks, Udemy instructor, coordinator of enterprise exhibitions, to facilitate workshops and art-directions for shoestring eCommerce startups. Folks additionally know me as the "I adapt quickly to fast-paced working environments, take responsibility, and get things done", person.
Throughout my 10-years of experience, I had the honor to impact and transform a wide variety of communities from the maritime field, fashion eCommerce, SaaS, and professional growth industry. The community range taught me methods and efficient strategies, to engage, educate and empower the community members. As an entrepreneur, fashion minimalist, and remote veteran, I‘ve been exposed to a variety of cultures, which made my communication and management skills exceptional. My work spans from skills growth coaching, hosting online events, author of eBooks, Udemy instructor, coordinator of enterprise exhibitions, to facilitate workshops and art-directions for shoestring eCommerce startups. Folks additionally know me as the "I adapt quickly to fast-paced working environments, take responsibility, and get things done", person.
